This will be a hands on day of training. Please bring your laptop and ensure you have access to Total Expert in order to participate in all of the sessions.
Tuesday, June 18
8:30am - 9:30am: Breakfast in Corp HQ Atrium
9:30am - 9:45am: Opening Remarks
9:45am - 10:30am: General Session: Digital Synergy: Aligning Technology and Marketing Strategy
10:30am - 10:45am: Break
10:45am - 11:30am: Roundtable Discussion: Generate More Leads through Digital & Third-Party Sources
11:30am - 12:15pm: Roundtable Discussion: Use Direct Mail and Email to Earn More Business
12:15pm - 1:15pm: Lunch
1:15pm - 2:00pm: Roundtable Discussion: Optimizing Engagement: Strategies for Review Generation, SEO, and Customer Retention
2:05pm - 2:50pm: Roundtable Discussion: How to Attract and Engage your Audience with Social Media
2:50pm - 3:30pm: Power Hours
3:30pm - 3:45pm: Closing Session
3:45pm - 6:00pm: Happy Hour
What are Power Hours?
Power Hours will allow you to have short but intimate conversations with various teams and departments. Every 10 minutes a bell will ring and you can choose a new table to visit. These will consist of small groups of 3-4 people and will allow you to ask any additional questions that have not been answered during the course of the day. Pick and choose which stations you would like to visit:
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Digital Marketing
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Promo Store
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Marketing Compliance
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Onboarding
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Creative Queue
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Total Expert
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Direct Mail, FOC's Credit Triggers and Acquisition Journey's
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LO One
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CCM Social
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Customer Experience / SEO / Experience.com
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The Vault
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CCM Communications and PR